Even if you’re not a petrolhead – I’m not – it’s hard not to be seduced by shiny motoring machinery.

On Tuesday night, the covers came off the new Yamaha YZF-R1M at a suitably apt occasion, the opening of the swanky new F1 shop in Sandton City.

At R329 000 it’s probably not a buy for most of us, but happily there’s enough other motorsport paraphernalia to suit all budgets.

You’ve normally got to trek to Grands Prix themselves for some of this swag, so it’s a great initiative in a city where motorsport is so popular.

Apart from the gear on sale, there’s plenty to see, not least Michael Schumacher’s Formula One-winning Ferrari from the 2002 race season and a replica of superstar Valentino Rossi’s MotoGP bike.

Given how motorsport, chiefly Formula One, has its fans in thrall, I’m betting the new spot does a roaring trade.